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Building a Quantum Business with Yaela Raber

May 09, 2021

If you've ever wondered what Quantum Business or Quantum Success is - you've got to check out this episode.
Yaela Raber built a multimillion-dollar company from her own kitchen table, grinded and hustled her way to success. Until, - plot twist! – She ended up completely burnt out, overworked, and out of touch with herself. Through ups and downs, she managed to turn her life and business around and find a different way of being. A more holistic way, yet one that didn't stifle her ambition and drive. One thing was clear...this was not the way. Not for her and not for so many others. It was time to share her experience and learnings with others. No entrepreneur left behind...not on her watch!
This interview was simply incredible and full of valuable insights around establishing your vision and going after your dreams whilst treating yourself kindly and connecting with a deeper purpose.
It reminded me that often we push and push towards our desired outcomes - effectively wrestling with resistance. Yaela reminded me that it is so much more fun to be pulled or magnetised towards your desired reality in business, in life and in relationships.
Enjoy this cracker of an episode.

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Full Transcript

[The following is the full transcript of this episode of The Life On Purpose with James Laughlin Show. Please note that there may be small moments where grammar goes off track - this is simply due to the fact that the LIVE episode was converted to full long-form transcript.  For weekly motivation, please subscribe to the show on Apple Podcasts, Spotify or Youtube.]



James Laughlin - Life Coach and Executive Coach, Christchurch, New Zealand

Yaela Raber, C.E.Ohm, Auckland, New Zealand


James Laughlin  00:00 

Welcome to life on purpose. My name is James Laughlin, former seven-time world champion musician and now success coach to leaders and high performers. Each week, I bring you an inspiring leader or expert to help you live your life on purpose. Thanks for taking the time to connect today and investing in yourself. Enjoy the show. I'm incredibly excited to welcome today's special guest Yaela Raber, she built a multi-million dollar company from her kitchen table, grinded and hustled her way to success, until she ended up completely burnt out. She now has an epic company called C.E.OH., that guides game changers and changemakers in their quest of finding that unapologetic ambition, an uncompromising quality of life. Her motto is go big, and go home. Welcome, Yaela. Yaela, I just want to say a massive Welcome to the life on purpose podcast. 



God, I'm so excited to be here. This is the perfect start of the week. 


James Laughlin  01:11 

So great to connect. I've been following you for a while now, one of my friends put me on to you and you've been very inspirational for me on my journey and I'm a big believer in the quantum field. And I know that it's a thing that most of us don't talk about. Certainly, when I think of my family upbringing in Ireland, the word quantum, I don't think ever came into any conversation. But in the last five years, it's came up a lot in my life. And I wanted to ask you questions and get to know more about what you do in the business world and with your own personal life as a mom, and how that all ties together. So, I guess the starting point would be, you know, I've understood you were in hospitality, right? And you'd start off in hospitality. Talk me through your experience in hospitality and then how that transitioned into doing what you do now, which essentially, you run a multi-million-dollar business from your kitchen table. 




Well, I did once upon a time I moved the kitchen table to the office. I used to own an agency, a hospitality marketing and PR agency. And I really started that not on purpose, by accident. I think that is actually the thread that you'll see throughout those years. I built that business, from the kitchen table, mastering the art of pushing a stroller with the baby in it with my foot, while I was typing emails, and that business accidentally exploded. It became quite big a multinational multi-million dollar business, we had offices in five different countries, staff everywhere and I can say we are quite a force to be reckoned with within our little niche. And I think the one of the reasons for that was because we were in a niche, because when I started, I think everyone proclaimed me crazy for wanting to start a hospitality marketing agency, there's no money there, they would never do that. What restaurant would do that. By the time I sold it, no one would really open anything or launch a new brand without the support of an agency. So that was quite the journey. And I learned a lot, especially of what not to do, because I had zero experience. Let me be clear, I had an experience in hospitality. But I had no experience with an agency. I had no idea what I was doing, basically, which was a gift, because I got to create what I believe was really needed instead of what it should look like. But it wasn't an easy gift. It was a gift. That was that was tweaked by falling flat on my face a lot. I remember nearly going bankrupt. I think I made every mistake in the book, which I'm very grateful for. But yeah, so that was that's kind of where I came from and how I accidentally stumbled or kind of, like, fell flat on my face time and time again, but fell forward That led me to create a certain amount of quote unquote, success, which was perceived by the world like everyone is applauding you. It's like, oh, you're making this money. You have this big company. You have the office. And as successful as I may have been, I was also completely miserable. And it cost me connection, it cost me that sense of purpose that you are diving into. And when I sold it, I had no idea what I was going to do, because I sold it. This is all I've done, I signed a non-compete restriction of trade, couldn't do anything with what I had built. But the one thing I did know is that I was never ever going to sacrifice that sense of purpose, of connection, of joy for this so-called cookie cutter version of success. And that's how I transitioned into what I'm doing now with a C.E.OM. That's how I started supporting entrepreneurs with doing the same thing. And I call that you know, to go big, and go home, to create that big impact that big income, but also a big delicious life to match. Because so many people are struggling to make a living, but they're not actually living that life. There is no space for that. And I've been I've done that. And that's not a great t-shirt. It's not a look, I'm down for. So, it's all about being unapologetically ambitious, but also uncompromising in your quality of life. Yeah, so that is what I do. 


James Laughlin  06:39 

I get to connect with so many CEOs, right all around the world. And so many of them, you know, I'll say what's your priority? What's your number one priority in life? And without a doubt, they always say, My family. Okay, now let's look do your time audit. Let's look at your last six months. And let's look at where you spend your time. And without fail, like 80 to 90% of them spend between three and 6% of their time with their family. So okay, so your priorities your family, but you're spending 90 odd percent of your time on your career, something doesn't add up. So, I truly feel that you're onto something special. So, you became aware that hey, something's not right. I'm out of balance. So, for someone listening or watching, how can they know that life is actually out of balance? They are prioritising the wrong things, and their career is making their personal and family life suffer. What are the red flags, so to speak? 




Such an epic question. And what I think what you just mentioned is a great red flag, especially for high achievers, data-driven people to actually look at, where are you out of integrity, where are your actions, not matching your words, which you said, You know, this is my priority, but where are you spending your time? Often, we say things we think we want or we think we should want because it looks good, but if you look where you spend your most precious resources, your time, your energy, and also your money. That's actually where the rubber hits the road. That's actually where you see where you're actually prioritising. And we like to fool ourselves and create this this version of ourselves. That is socially acceptable. And that's what we're supposed to say. But in the end our actions speak much louder than those words. So, I would really do an audit and then check in with yourself like where are you spending your time your energy or money and that might reflect back a picture that is not so easy to swallow. Because it often doesn't align perfectly with what you say you want and who you say your being. A little alignment check in that sense in terms of values is a huge one. And I think the biggest indicator, simple as it may sound is our feelings is our emotions are in the end. We not we may like shut it down because we're in our heads and we're doing, doing, doing and we're keeping busy, keeping busy just to keep moving because if we stand still, God forbid we might feel what's actually happening. But that feeling is there to tell you something and being out of alignment and without wanting to get to woo because alignment is just to what to the extent to which you the choices you make the person you are being is in line with who you truly are. You feel that if you're out of alignment, you get a yucky like, it's different for different people but you get that like contraction. Instead of expansion, you get that feeling in the pit of your belly, you get the tightness around the jaw, the shoulders, and it's there to tell you something. So that's the alignment audit, actually check in, check in with your body. And this is something you can do, whilst taking a dump, you don't need to, like, sometimes people are like, well, I don't have time for a morning ritual. I don't either I'm very impatient. And I'm not spirituality and this has nothing to do with spirituality. This is just checking in because we've really D ranked the value of our knowing of our body, of our experience, of our emotions, and really overvalued and inflated the weight we put on our mind. But our minds also ego bullshit all lives. So, I would say those are two great notches, red flags, but also moments to check in how to check in if you're feeling. Look, it's telling you something. So, a great question. I always ask myself and clients to also ask themselves, when you're feeling that is, what is it that I'm pretending not to know? What is it I'm pretending not to see? Because we're good bullshitters. 


James Laughlin  11:28 

That's powerful. That really is. And I think of, you know, my own journey. And I think of clients I work with, when they are feeling the stress, and they're very focused on their careers, they feel that tension, they feel that stuff in the pit of their stomach, the stress. Now the natural thing for a lot of them to reach for is alcohol, is smoking, is recreational drugs, toxic relationships, all of these things. So, when people see the red flags or become aware, what are a couple of other options other than those things I just named that they could do that would be better for them to move forward? 




Well, I think there's a lot and I think as humans, we're a bit we're light-switch beings, we like to label things good or bad, light or dark. So personally, I think the shame and guilt we sometimes feel around whatever numbing coping mechanism, whether it's drugs, or porn, or just keeping busy or whatever it is, because we're all human, right? Is often more detrimental than the actual vise you are choosing. So, I'd love to rephrase, like, what are better ways to do it, because that implies that these things are wrong. I think nothing is wrong. You just get to choose what is serving you. In certain situations that might serve you really well, certain coping mechanisms or strategies you used. So, for example, I'm a recovering workaholic. In my past life with the agency, I was an absolute workaholic, living on adrenaline, caffeine and just kept going. And that was my way not to have to deal with what's actually happening. Now, is that bad? Wasn't great, but it did serve me like it brought me really far. So instead of making that wrong, actually looking at Okay, thank you, serve me, what am I choosing in this moment, and there's a million things and it's very personalised, what you can do, instead of those bad or less effective, maybe options, what I do and this sounds a little bit stupid, but what I find and what my clients also find is when you're in it, when you're in your shit, when you're in your story, you don't want to do the stuff that's good for you. You can't even think of it because you're in it and it's so real. When I'm feeling like shit, what I really want to do is binge watch Netflix and order a pizza and drink a bottle of wine, all of the things that I know are not going to necessarily propel me forward. But I just can't think of anything else. So, what I do and what my clients often do is we create a menu like a feel-good menu, with all the stuff that makes us feel good and is good for us. Which is not always the same thing and both get to exist because I don't believe in going hold away and only doing all the right things. So that list for me that menu has you know spending time in nature, that for me is, I don't meditate, like sitting down, I can do what can't get into it, but I will go for walks, and that's my moving meditation, or working out or taking a nap, or I'll have a whole list of things that I know are either good for me or make me feel good. And I've made a commitment. And I think that's a key word commitment to myself, that when I'm in it, I need to do at least one of them. And what I always see is when I look at the list, and I don't want to do any of them, right, eat a salad, spend time in nature, that's not what I want to do, let's go out and party, you know, like, I need to do at least one. And the funny thing is, when you do the one, the next will seem easier and more within reach.  That's how I kind of forced myself to snap out of it, but also set myself up for success. Because if I set myself up with a standard, and we're really good at that, as entrepreneurs specifically, right, I mean, as humans, but as specifically, we set ourselves up to fail, or in the very best case not to win, we have to do lists that are this long that we know will never finish so that at the end of the day, we get to have that little guilt trip of like, Oh, I didn't do it, again, we have the standards of I have to have, you know, I have to get up at 4:30am. And I have to do at least this and that and an hour of movement and an hour of reading and journaling. And this, we have all these ridiculous standards that leave no room for humanity. And with that, we set ourselves up for failure really, and I believe in setting the bar lower, but through that building that muscle, that you've got your own back, I get you can trust yourself, I've got you, because I'm doing the thing. I am in integrity, I'm doing the thing I say I'm going to do. And I think that, for me is more important and more empowering than setting some standard that I know I'm never going to get. but which gives me a little bit of a stick to him myself with like, ah, do it again. 


James Laughlin  17:28 

That's awesome. I love it. And when we talk about success, so how do you define your own success? 




That is awesome. That's actually a big chunk of what I do. I speak a lot in masterminds and I work with clients around Quantum Success. And what does that mean? And that means, I believe success is as personalised as our fingerprints. what success is, to me is not what success is to you. And what success is, to me today is not what it will be next year. It's an ever-evolving thing. Again, it comes back to getting radically honest about what it is you truly want versus what you think you should want. And someone said to me recently that really stuck with me, is like people don't ask for what they want. They ask for what they think they can have.  Because we're like, oh, no, we can't have that or this is what success should look like. Because that's what my neighbours do or this is what my parents expect of me or this is what I'm trying to prove to someone. So really getting radically honest with what it is you want. And to me that starts with getting radically honest with what you want to feel and be and experience because Quantum Success in creating a quantum business means creating a business that's inside out where your business becomes a vehicle to create the experiences the life, the person you want to be, instead of vice versa, which it usually is. And in my you know, past life, it certainly was where my business dictated who I was being what the quality of my relationships was, how I was feeling what my experience was. I was my business' bitch basically. And I was doing so well. I had all the things, but it owned me I didn't own my business. My business owns me. So, I think getting clear on your own version of success starts with getting clear on what is it that you actually ultimately want to feel and be and experience and then also having the balls to own that and what I mean by that is that may not be something that is wildly celebrated by, your environment or understood by our environment, it doesn't matter. A great example that I love to give is like, I was so excited last year, I got a car, and I got my dream car. And everyone was asking me like, oh, did you get a Tesla? Did you get a Range Rover, like these big status symbols? Which, for me, I don't care about like, I'm not saying it's bad are good. Like, I love that for me. I don't care about I'm like, No, I got my dream car. I got a mini with a tent on the roof. And everyone's like, really? Like nearly like Mr. Bean kind of like, yes. Like Mr. Bean, but it's about daring to, to open that is what makes me happy. And if it is not truly makes me happy, or a ranger amazing, then get that. But getting really true to yourself and letting go have that societal standard, because the societal standard is broken, right? The paradigm around success is absolute bullshit. Because basically what it says is, you're either successful, but miserable, because you have to sacrifice everything in the pursuit of this unattainable version of success or attainable version. But once you get there, you're like, what was the point? Or you're very hard centered, but broke as fuck. And like, those are the two options. And that is the paradigm I'm here to shattered not to shit, like, absolutely shatter. Because you do get to create both, you get to create that success, and live a delicious life and not have to pay in terms of ambition, because often people are like, well, if you just want a more balanced life, just, tone it down. And, you know, take some more time. And know, like, I'm an ambitious person, I love being an entrepreneur, I love building things, creating things. And you do really create it, you get to create both. 


James Laughlin  22:24 

That's so cool. And I really feel like you know, the media, Netflix, everything we watch the things we read, they're dictating what success is to us if we let it. So how does one detach from the bullshit that is being fed to us around what our lives should look like? And we should buy Tesla's and all that stuff? How do we detach and start that process of working towards a quantum business with Quantum Success? 




Well, I think it starts with getting leverage on yourself. In the sense that, how's it working out for you? Like, how's it working out for you following everyone else's standard? Which by the way, isn't really everyone else's standard is they they're buying into the same thing. You need to often as unfortunate as it as it is, you need to get uncomfortable, you need to get a little uncomfortable, otherwise, why are you choosing this? So, I think it's really clear to get that really important to get some leverage on why are you choosing to shift this, because change and especially like change on this level? Isn't always easy isn't always fun. So that means you need to have some skin in the game. So, what is the leverage? Who wins when you win? Like how will your life be different if you actually shift that, but also, who loses when you keep this behaviour up? Think about you know, your kids, your partner, your family, your community, knowing that perhaps just the world for knowing that you're sitting on something that you're not sharing because you're making it about you. So, start with by getting some clarity and leverage on yourself and like why am I actually wanting to shift this. I have my vision of who wins when I win, but on the days where shit gets bad and I just don't want to do it I'm like oh, the vision that just seems too far away. Where the pain the stick like I'll fuck I better get out of it like if you know for that and knowing that about yourself is really useful. And then from there on the next step and which is actually the first pillar in quantum business and creating your quantum business success is really connecting to that. To what it is you want to feel be and experience. So, what I always do, my clients always do in the in the mastermind is we create a list of three words no more than that. Of what is it for the next period of time. I always say more or less six months. But you know, sometimes things shift so rapidly when you're doing this kind of work, that you're in it for like two, three months, and you're like, my whole reality has shifted, I need a new set of words that you want to feel being experienced, and that shifts, the words that I'm that are the foundation of my Quantum Success today are very different from a year ago, which is great, because it means I'm constantly turning what used to be my ceiling, into my floor, and then my ceiling into my floor. And that's it, right? It's an ongoing game, it's not, you're not going to get there, get there, whatever that means. And be like, well, I'm done. 



James Laughlin  25:51 

I love it, and the word quantum itself. So, to explain that to someone who has not experienced before, what does quantum mean to you? 



Well, to me, and that's not going to be the scientific definition. So, bear with me here. But to me, the foundation of working with the quantum is, we are energetic beings, whether you are spiritually inclined or not, like we are all energy, you can feel energy much faster, and much stronger, and much louder than anything I can ever say, or write. And just think about, you know, walking into, into a room full of people, and you can just feel there's something off, or someone talking to you and saying the right things, they're saying the exact words, but you know, there's something not right we are energetic beings, we feel energy like a certain frequency, every emotion has different frequencies as a scientifically proven, it's really interesting. There's an experiment, I do not know who it is. So, I'm sorry. But if you are, for example, think holding up your arm and thinking about something really shameful and dark for you. Like literally and you're told to keep your arm up, I can easily push it down. Whereas if you're told to do that same thing and think about the thing that gives you the most joy and pride like not to like think of your son, like, honestly, you can't, that frequency of emotions, also has a physiological impact on our body. You know, in the end, our body remembers what the mind forgets, like we don't give it enough credit, but there's so much stored there. So, quantum business and Quantum Success to me is taking the whole into account in a holistic way. And when I say holistic, I don't mean like nuts. Well, not for you. But for me, let's not ever shave our legs again, and just wear like socks and sandals. It's not and sing Kumbaya. You can like if that's your jam you can, but holistic in the sense that old version, that old paradigm around success is so fragmented, it looks only at money, status, power, you'll never hear someone say Oh, so and so, it's so incredibly successful. They have such beautiful deep relationships with their friends, they are feeling so vital and energetic in their body. No, that's not what success means in our dictionary. So, the quantum is taking into account the whole being all of it, and not out weighing one side over the other, also not negating one side. Don't get me wrong, I like creating money. I like doing business, I like all of that part, it is a really important part of who I am. But there is so much more. So that goes for like the whole being it goes from the physical, the energetic, and really pulling that together and leveraging that. Using it to your advantage because we have these amazing tools. We have this amazing intuitive knowing. We have this body that literally can give us valuable information. And we have these parts of our lives and our being that are equally powerful and useful in different times. So, when I talk about creating new quantum business, it means a business that is built from the inside out that comes from that place of truth and knowing and just kind of beams out from there energetically and through aligned, committed actions because it's not just about sitting there and you know, visualising it and um and then just hoping it will fall into your lap. It is that, you know, I call it flexible, that's the sweet spot between flow and hustle. Taking a line committed actions towards your dreams and your visions, but also leaving space for that flow and for that feeling 



James Laughlin  30:18 

Cool. I love that. And there is a lot you know, of people talking about visualisation, and really getting vision strong, but they don't often talk about Okay, once you visualise that, and there's a strong emotional connection to that, you got to go and get the work, you got to go big, right? Yeah. For you, when you go big, you also go home. So, we know that saying Go big or go home, your motto is go bake, and go home. Talk to me about the go home part. And I know that you're a mom. So, tell me a little bit about the importance of being able to go bake and serve an impact through your business, but also to go home and connect and love. What do you do? What does it mean to you? 



Well, I think you cannot go big if you don't really go home. And I don't mean literally per se going home also, but we don't go on a cross country road trip, expecting the car to go without stopping at a petrol station, we don't like it wouldn't even consider it. But for some reason, when it comes to ourselves, and especially in the role as entrepreneur, we expect ourselves to just keep going and keep going and keep going and keep giving. Now as much as we can fool ourselves into thinking that we are actually being of service. If we are not taking care of ourselves fully, we can fully show up and serve. So, actually you're being a dick, you're actually doing everyone a disservice. It's not even about you. It's not even about you know. People often find like, oh, but that's selfish to put myself first. No, it will be selfish not to, if you truly believe you're here to make an impact your hair to make a difference, you have something to share that has the potential, even if it's just to positively impact one person, it's your obligation to show the fuck up. And you're not really showing up if you're not taking care of all of you. So that's what going home means to me. And, and that was a very hard lesson for me to learn because in my old life that was not at all the way I operated. And it seemed like weakness, it seemed like it seemed counterproductive. And for me to realise that taking a nap, or turning off my phone for a week, or spending present time with my kids is actually a best practice in my business. And it required that reframe. Because I would show up for my business regardless. So, to go back to example, a morning ritual, which I'm not a, again, not a big fan of but I do really believe in the importance and the incredible power of starting your day with intention, and not just kind of belly flopping through the day. So, I wanted to do it, or I said I did. But I never ended up doing it. This goes back to what we're talking about before I said I wanted to do the thing. But my actions and where I spend my time and energy showed the opposite. So, I needed to get some leverage and I needed to get some skin in the game because I wasn't doing the thing. So, for me, that meant turning it is it of a morning ritual into my first my morning meeting and scheduling it in my calendar. Every day, I have a 15-minute morning meetings scheduled myself because for a meeting I'll show up. Right so that I think is a really important part of going home and making sure you again set yourself up for success. So, getting clear on what are the things you really need. And getting honest about that. Because, you know, we live in a crazy time where needing sleep is is almost considered a weakness. And or not sleeping is or stress is a status symbol. Like oh, look at me I'm so busy being busy is a status symbol. That makes no sense. It's like saying oh, I'm ill Isn't that great? Like it's just a really messed up definition that we've come to accept and has become the norm. So, yeah, really getting clear on what is it that you need and then on top of it, I'm a big fan of getting clear on what is it that you want? Because, yes, you may need those things. Okay, I need a certain hours of sleep, and I need to spend time with my family. This is what I'm choosing, but what do I actually want? That is maybe less justifiable, okay, sleep I can get away with and making sure you. Yeah, it's so cliche, but you fill that cup. Because from that space, you'll become a weapon, you become unstoppable. One of my goals is to be a source of light. For whoever I get in contact with, whether that is the person in the supermarket and a client, I just want to be a positive impulse, impact thing in people's experience. I can't be that if I'm not recharging. And I don't even really like the word recharging. Because if that implies that you first run out of energy. So that's, that's what going home means. And it's such a game changer, because I'm a mom. I'm a single mom. And I, I built that whole business with little babies and little kids. And I feel like I saw like I sleepwalked through their early years like I was there. I remember going home every day, to make sure that I'd be home to have dinner and bathe them and put them in bed, and then I go back to work. And I was there, but I wasn't there. So, whether that is you know, being truly present, being able to enjoy that. And, or getting a massage or actually doing the raw and shitty inner work sometimes, it's all part of the deal.  



James Laughlin  37:20 

It's amazing, we need more of your energy, we need more of your light, and it's so interesting, you talked about going and doing your shopping or your supermarket. You know, when you're right at the supermarket, you're interacting with people, that's the time when I'm most present with other people's energy and taking it in and trying to be what you say and connect with them and smile and connect. But there's so much negativity in society and people are stressed out when they're shopping for their apples and bananas. Like, wow, we need a big check on our attitudes, a big check on perspective. And the more and more I talk to people, I love to ask people questions, I don't care whether they are a billion-dollar CEO, whether it's someone I meet who's working in a supermarket, or someone who's sweeping the streets, I want to chat. I want to know what you're doing and what's motivating you. So, a lot of people who are unhappy professionally, they're like, Yeah, but I'm stuck here for life. Like, I can't do that. Like, actually, I don't know what I want. I don't know, I don't know what I would move to I don't know what skills I've got. For those people. What advice do you have? For those who feel stuck? who feel not enough? We feel like they don't know what they want? What would you say? Or what would you ask them? 



Here's the thing, feeling stuck. And that I've got now I'm going to be like a bit of a dick. But feeling stuck is a choice. And it can seem very real and feel very real. But it's also a very comfortable place to hide. Because if you're stuck, it's like you're the weather reporter right? You're reporting on something, but you have no control over it. Because it's scary to take ownership because once I actually identify, it's not even about identifying because there's always this deep knowing it's about daring to access that and then daring to actually speak it. Once I speak it, my ass is on the line. Because now all the sudden, I'm responsible for the gap between where I am today, and where I want to go. So, if I stay stuck, it's not me. It's the weather. It's the rain. It's the wind, like I can't help it. It's just happening to me. Where if I say hey, this is actually what I desire. This is what I'd actually love my life to be like. And you can ask yourself very specific, like smaller micro questions like what would you what time would you like to wake up? What does your environment look like? You can really support people in getting clear on that vision. But I don't believe they don't know. I believe they don't know how to access that or they don't remember, or they don't dare to say it because they're ass will be on the line, or it won't match with society's version of what their life should look like. So, my advice to them would be to start to dream a little. And you can do it in secret, you can do it, you can write it down, no one needs to know in the beginning, because we build worlds with our words, and whether we speak them or think them or write them down, we start shifting something. So, we start moving into a sense of possibility. So, start dreaming. And again, don't ask why for what you think you can have, ask for what you really want. And when I say ask, it's, it's just, you know, dream it up. In the end, I really believe we are the creators, or at least co-creators of our own reality. That doesn't mean life doesn't life, like shit happens to each and every one of us. So, let's be very clear. But we get to be so intentional. And it's ridiculous sometimes to see the stuff you can really dream up. And it is as simple as just kind of quietly starting to think about it and giving it shape and form. So, a great example is last year, January 2020, I made like a vision board, kind of like a mood board of what I wanted my year to be like my life to feel like now this was not at all realistic, and had a lot of things that can never happen in a year. But this gave me that feeling it put me in that energy in that vibration of what I wanted to create. And then I forgot about it, because I made it on my computer. It's not that it was on my wall. And I looked at it, it was just somewhere on my computer. And Fast Forward 11 months to December last year, and I had just moved into my new house. I was sitting I was actually sitting downstairs because the internet wasn't set up yet. And I was cleaning up my desktop. And because I'm one of those 500 tabs open, got 1000 screenshots on my desktop, I'm like, Okay, it's time. And I found the vision board and I was looking at it. And I was looking at one picture in particular of my dream home. As looking at the living room picture that I've gotten off Pinterest somewhere. And looking to my right to the house, I just moved into five days before. And I'm like I have to do a double take I'm like this is legit. The same space, it's the same space. Actually, this one's a little bit better that I'm sitting here right now. And I believe that it is little things like that daring to dream because that house that I paid was completely out of reach. Not trying to figure out how you're going to get there. But just starting to allow yourself to paint a picture, whether you do that in visuals, or in words. But give it shape like right like put it in the 3d not just in your head. And dare to dream it. And because you'll start noticing once you have that picture clear, you'll automatically move in that direction, you'll automatic, you might not know how you're going to get there. Because you're stuck after all, right? You don't need to know how you need to know what. You need to know where you're moving to words, and then just start to start taking little micro steps towards it. And often a little micro step towards it is just recognising in which ways it's already there. Because that's the like spoiler alert, it is already there. Whatever you move into, it's just more of what's already there. And the more you can actually see it and lean into it. The ease the more accessible it becomes. It's kind of like when you're trying to quit smoking. And all of a sudden everyone on the street seems to be smoking, or you're looking to buy a specific car and all you see is that car around, right? We don't see the world as it is we see the world as we are. So, starting to focus on what it is you want to create. You'll start to see clues, you'll start to see little breadcrumbs and one of my favourite all time quotes is by a lady called Rebecca Campbell. And she says she's speaking about purpose. But I think this is true for nearly everything is that if you're just brave enough to follow the breadcrumbs of what lights you up, you'll inevitably end up lighting up the world around you. And I love that because it breaks it down from I'm here now and my vision is there and I can't get there. I'm stuck here and this just seems So impossible. You don't need to know how to get there. You just need to be brave enough to follow the breadcrumbs. And trust me, the breadcrumbs are there, the minute you open your eyes to them. 


James Laughlin  45:12 

That's stunning. I love that quote, I'm going to write that one day not seriously beautiful. 



It's awesome. 



James Laughlin  45:18 

I love it. And may I ask what are you dreaming about right now? What are you wanting? What is it that you want in the next 12 months? The next 18 months? What's What are you thinking about manifesting right now? 



It's so funny, because I've always had like, every year very concrete, bigger, more this that. And this year, I've gone completely in the opposite direction, meaning more by doing a much less. And so, I've really simplified my business, my businesses, you know, I have, I'm really working towards building an amazing team in my affiliate business that really is scalable and grants me that freedom to not have to show up because I feel I want to show up because I want to and not because there's a need to sell something or to do something. What I'm dreaming up, I think I'm going to buy this house, which is completely ridiculous. Because it's completely ridiculous. It's an amazing house, and an amazing area with an amazing rent. But yeah, I think I'm going to buy this house. 


James Laughlin  46:30 

Yes, you are. Good.  



I don't know, how does it matter? For the breadcrumbs and following them. I'm going home, I'm going to see my family. That is something I'm really manifesting. More constant flow of abundance, financial abundance, all the different abundance, and with less constriction, and how to show up and really showing up just from I have something I want to share, but the money is just flowing in. And the funny thing is when I dreamed that up early January, when I had a session like this with a bunch of girlfriends, I'm like, but how that makes no sense what I want more money to just flow in automatically, but not do any of the work. Don't think about the how. It will it will reveal itself. And here it is. 


James Laughlin  47:38 

That's so cool. And for people who are listening, that feel inspired by what you do and who you are, how can they connect? And what could you offer them to come and learn from you and be a part of your programme and become part of your life? 



Well, they can connect with me through Instagram, I think is the best way. So, my company name is the C.E.OM., which has those two moving parts, the strategic of the CEO and the more mindful of the own. So that is also my Instagram handle. It's c dot e dot o h m C.E.OM. And so, connect with me there, for sure. And I do have a very limited but I have a few one-on-one coaching spaces where we really do a deep dive with different entrepreneurs, one on one, specifically working on what it is you are trying to move toward, or move away from or both. And then I have this awesome quantum business mastermind, which is a three-month programme, we just finishing up the second round. It just blows me away every time, the co-creation, the collaboration, the magic that happens in that space. So, there's a new round starting in June. So, I can send you that link. It's called the quantum business mastermind. Yeah, you can also find it on my Instagram. And yeah, and if you ever want to know more about automated income, to support just drop me a line. 


James Laughlin  49:20 

I love it and the masterminds, I run my own mastermind here in Christchurch as well. So, tell me a little bit about your mastermind. So, somebody out there going, what's a mastermind? If they haven't read Think and Grow Rich? They should probably definitely do that. But what does a mastermind mean to you? 




Yeah, so it's basically a group coaching programme for entrepreneurs worldwide. So, we've had people that's what I love also about what I do from New Zealand, Australia, the States, Europe, Middle East, Africa, all coming together, all in different industries. But meeting each other in similar challenges, similar struggles, similar wins. And it's always mind-blowing to see how much we actually are the same and how much each of us go through life in everything, but also in business thinking that we are unique, and that we have to, bear that weight and carry that across all by ourselves. Where I think biggest power like the quantum business mastermind, there's a lot of teaching around quantum business, the six pillars around that there's coaching, hotseat style coaching. But I think one of the biggest takeaways is that connection, and is that having that safe space, because let's be real, especially as entrepreneurs, we carry a lot. And just because we carry it well, doesn't mean it's not heavy. And there's often not really a space to just surrender and be and be vulnerable. Because with your peers, you don't really, you don't really want to do it, because you never really no, with your team, you still have that like role of leadership that you want to maintain that might hold you back from like, really being vulnerable and real about what's going on with your partner and family. There comes a point where like, you're talking about business again. And we like to think that no one really understands us. Besides all the amazing content, which honestly is game changing in itself, but I find that almost to be the most powerful part that I see in these groups, to have that space where you can just unclench and step into that student role, and be supported and be seen in all of it. The Good, the Bad and the ugly. It's just powerful. 


James Laughlin  52:06 

That's amazing. Well, I hope people that are listening, please go and connect with C E OM on Instagram. Anything that I'm putting us on, whether it's Apple podcast, Spotify, YouTube, I'm going to put your details in so people can go and connect with you find out more about your mastermind and all your different products. So. thank you so much for taking the time to connect today. 



Oh, thank you so much for having me. This was such a joy. I'm really like ready to start on Monday. now. 


James Laughlin  52:31 

Go for it have the most amazing week. 



Right back atcha Thanks so much, James. Really appreciate it 


James Laughlin  52:38 

Thank you so much for listening in today and investing in your own personal growth. Please hit that subscribe button. I would love, love, love if you'd leave me a rating and review and it really helps me to impact more people. I've got some amazing guests lined up in the coming weeks. And folks, it's that time, get out there and live life on purpose.