I'm ready to level up!

A little about James

  • Seven-time World Champion 
  • Host of the Lead On Purpose podcast
  • High Performance Leadership trainer for companies and CEO's
  • Mental Skills Coach for Canterbury Rugby and Professional Athletes
  • Keynote Speaker
  • Recipient of 20+ World and National gold medals
  • Certified DISC behavioural trainer
  • ICF Accredited
  • Certified Exponential Coach

How I went from 9-5 boredom to purpose-centred and passion-focused.


I didn't have a smooth ride into a life of purpose and freedom.

I started off in a small town in the north of Ireland, with loving parents and a humble upbringing.

Teenage-hood presented some challenges and I lost my way in school. Fortunately, I found passion in drumming - becoming a two time world champion by the age of fourteen.

I quickly realised...

"I'm not keen to follow the herd."


Global roaming, earthquakes, marriage, miscarriage & massive professional growth 


I spent my early twenties roaming the world, creating income by setting up an international education & retail company.

My mid-twenties saw me get married in Australia, live through several massive earthquakes in New Zealand and settle into a mediocre 9-5 existence within the education sector.

And in the next few short years before I turned thirty I:

  • Won seven world titles and multiple national titles
  • Published two books
  • Traversed a miscarriage
  • Established a real estate portfolio

It was my 30's that brought about monumental change...


Finn came into my world, gifting me the opportunity to be a Dad. And boy oh boy has it been the most amazing experience ever.

I stepped away from the 9-5.

I retired from international competing so I could be a present dad...

I consciously uncoupled with Finn's mum.

And last but not least, I grew another thriving business.

I discovered that living a life of purpose was NOT at odds with helping other people do the same



As a seven-time world champion performer and sought-after leadership coach, I was able to create a powerful framework to help CEOs and Leaders make world-class their new standard.

My mission is to help transform humanity, one leader at a time. I do this through the Lead On Purpose Podcast where I interview former heads of state, fortune 100 CEO's, high performers and thought leader's including:

  • Sir John Key, former Prime Minister of New Zealand
  • Kieran Read, former All-Blacks Rugby captain and world champion
  • Anthony Trucks, former NFL star and American Ninja Warrior
  • Nabeela Ixtabalan, COO of Walmart Canada
  • Rachel Hunter, former supermodel and actress
  • Vahan Yepremyan, LA-based Film Producer and INC 5000 entrepreneur

I learned how to get rid of the "Time Thief"... 


... to ensure that I will never have to explain to my son Finn why I missed another sports game or musical performance.




By intentionally leading my life ON PURPOSE.


One step at a time.

Over the years I've developed a reputation for helping people to find their purpose and grow as leaders "one step at a time"


I dive deep into the finer details of leading life and business with world-class as the measuring stick. I help others to create sustainable, world-class habits and beliefs.


I'm able to do this because I teach what I know.


I coach what I've personally done to build a life of purpose, going from bored and uncertain to passionate and decisive.  To lead great companies, to lead a health-centred life, to lead a life of freedom... it all comes down to a simple framework. I've also helped many others become world champions, build epic businesses and take their leadership to new heights.


If you like what you're reading, and want to get started right away - then get in touch with me today.


Get your FREE eBook.

Are you ready to take the REAL needle-moving action steps to lead passionately and create a legacy you're proud of?



I know you're ready to do the work.


That's why you're here.


You wouldn't have read this far if you weren't one of the top 5% of humans, truly committed to an INCREDIBLE life.


You've come this far, and I know you just want to make sure you're doing the RIGHT work at the RIGHT time. And feel certain that every bit of effort you invest will pay off ten-fold.


Ready to make your big move and make world-class leadership your new standard?


Start by diving into one of my epic life-changing products.

The Purpose Club Monthly Membership


Transform from unmotivated and discouraged to driven and inspired with James' epic monthly leadership membership.

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HPL: The High Performance Leadership Programme™

James' in-depth signature LIVE event that will guide you one step at a time to a take your leadership to a world-class level. Transform your organisation.

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1:1 Coaching with James

Apply to be coached personally by James. If you are accepted, a wait list may apply.

Apply today